A 2019 study of DSO for businesses found that in North America, it typically takes 52 days for a business to receive payment on a credit sale. Average DSO varies by industry, but all businesses should have one common goal: To reduce their DSO so they get paid faster for their sales.

By monitoring their DSO, businesses can identify potential cash flow problems and take steps to address them before they become more serious issues. If you’re wondering why DSO is an important metric for businesses to track, how it can be calculated, and what steps businesses can take to improve their DSO and overall financial health, you’re in the right place. Read on to learn everything businesses need to know about DSO—and, more importantly, how to improve it.

What is Days Sales Outstanding (DSO)?

DSO means “days sales outstanding.” Days Sales Outstanding (DSO) is a financial metric that measures the average number of days it takes for a company to collect payment from its customers after a sale has been made.

DSO is calculated by taking the average accounts receivable balance for a given period, and dividing it by the total credit sales for that same period, then multiplying the result by the number of days in the period being measured.

A higher DSO means that a business is selling its products or services on credit and taking a long time to actually collect payment on those sales. On the other hand, a low DSO shows that a business is receiving outstanding payments quickly, meaning it has a steady flow of cash coming in.

The average DSO for businesses in the food and beverage industry can vary depending on a number of factors, such as the size of the business, the types of products or services offered, and the specific market segment they operate in. However, according to a report by the Credit Research Foundation, the average DSO for food and beverage companies in the United States is approximately 39 days.

It’s important to note that this is an average and that individual businesses may have significantly higher or lower DSOs depending on their unique circumstances. Additionally, it’s important to compare a company’s DSO to industry DSO benchmarks and their own historical performance to get a better sense of how well they are managing their cash flow and collections.

How to calculate DSO

DSO is typically calculated on a monthly, quarterly, or annual basis. The formula for DSO calculation is:

DSO = (Accounts Receivable / Credit Sales) x Number of Days

You can use this DSO formula to calculate your DSO for any period of time by adjusting the number of days used in the formula.

For example, if a company had $100,000 in accounts receivable and $1,000,000 in credit sales for the past 30 days, the days sales outstanding formula would be:

DSO = ($100,000 / $1,000,000) x 30 = 3 days

This means that it takes an average of 3 days for the company to collect payment from its customers after a sale has been made. A lower DSO indicates that a company is collecting payment more quickly, while a higher DSO suggests that it is taking longer to collect payment.

DSO vs DPO

Days Payable Outstanding (DPO) is a financial metric that measures the average number of days it takes for a company to pay its suppliers after receiving goods or services. DPO is essentially the opposite of DSO.

While DSO and DPO are both important metrics for measuring a company’s cash flow, they represent different sides of the cash flow equation. A company’s DSO and DPO can be compared to gain insights into their cash conversion cycle, which is the amount of time it takes for a company to turn its inventory into cash.

If a company’s DSO is higher than its DPO, it means that it is taking longer to collect payment from its customers than it is taking to pay its suppliers. This can create cash flow issues, as the company may need to rely on short-term borrowing or other forms of financing to cover its expenses while it waits for payment from customers.

On the other hand, if a company’s DPO is higher than its DSO, it means that it is taking longer to pay its suppliers than it is taking to collect payment from its customers. While this can improve cash flow in the short term, it can also damage relationships with suppliers and potentially impact the quality of the goods or services received.

In general, a company’s goal should be to optimize its cash conversion cycle by managing both its DSO and DPO effectively. This means striking a balance between collecting payment from customers as quickly as possible while also managing its relationships with suppliers and maintaining adequate levels of inventory.